Building a strong foundation: e-commerce fulfillment services for sustainable growth

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Scaling an online business often involves a tricky balancing act between growth and efficiency. Leveraging some of the best e-commerce fulfillment services can help you strike this balance by providing solid logistics strategies, fulfillment tools, and best practices to optimize your inventory management process.

In the following paragraphs of this article, we will explore how an online store can grow sustainably by establishing a solid logistics foundation.


Thanks to e-commerce, retail markets have become more accessible than ever before.

This has opened up a world of opportunity for small and medium-sized businesses to compete with larger retailers. However, it’s no secret that scaling an online business can be difficult, especially when competing in an oversaturated market.

Especially when it comes to logistics, if your business is not set up correctly from the start, it’s easy for things like inventory management and shipping costs to get out of control. This can lead to high overhead costs, preventing you from growing sustainably.

Let's explore how e-commerce entrepreneurs can use order fulfillment services to scale up their businesses.

E-commerce fulfillment services: an overview

E-commerce fulfillment services encompass the steps involved in receiving, processing, and delivering online orders to end customers. These include multiple activities with critical components:

  • Order Management

The order is placed online, and the shipping company receives it from the warehouse.

  • Inventory Management

The inventory levels are tracked to ensure that all items are available for delivery.

  • Shipping Management

The seller must package the product securely, ship it using a trustworthy carrier, track its progress, and keep the customer informed.

The most common types of fulfillment services

Different types of fulfillment services for e-commerce exist based on business needs and models. For example, some businesses prefer in-house fulfillment, while others lean towards third-party fulfillment providers.

The type of fulfillment service you choose will depend on your needs and the nature of your e-commerce business. Below is a breakdown of the most common types of fulfillment services:

  • In-House Fulfillment - when an online store handles all aspects of order processing, pick and pack, shipping, and customer service. This option requires significant investment in terms of infrastructure and resources. However, it allows you to know your customers better than anyone else.
  • Third-party Fulfillment - when a fulfillment company handles all aspects of order processing, pick and pack, shipping, and customer service. This option lets you focus on growing your business while offloading the logistics.


Best practices for e-commerce fulfillment services

Whether we’re talking about in-house fulfillment or third-party fulfillment, efficiency is the heartbeat of any thriving e-commerce business, and it starts with streamlining your order management and fulfillment workflows. To achieve peak performance in this area, here are 3 practical e-fulfillment aspects to take care of:

  • Automate your processes: Use technology to automate tasks such as order tracking, inventory management, and shipping details. Automation reduces human errors and expedites processes.
  • Use plug-and-play integrations: Bridging your e-commerce platform with your order management system ensures a smooth data flow, enhancing efficiency and accuracy.
  • Ensure proactive inventory management: Implement real-time inventory management systems to maintain optimal stock levels and prevent stock-outs or overstocks.

Once you put an effective fulfillment setup in place, quality control and effective returns management are the keys to customer satisfaction and repeat business. Here is what you need to take care of:

  • Standardize quality checks: Implement standard procedures for checking product quality before dispatch. This reduces the chance of faulty products reaching your customers, thus minimizing returns.
  • Have a clear return policy: This minimizes customer frustration during the return process.
  • Streamline the return process: Make it easy for customers to return products—this can turn a potentially negative encounter into a positive one and lead to repeat business.

However, one of the overlooked aspects of an online business’ sustainable growth is constantly monitoring KPIs.

Here are some KPIs to watch:

  • Order accuracy: This measures how often orders are processed accurately. The goal is to minimize errors and improve customer satisfaction.
  • Fulfillment speed: This gauges how quickly orders are delivered after being placed. Improving this metric increases customer satisfaction and can lead to repeat business.
  • Return rates: Many returns could indicate quality or order fulfillment issues that must be addressed. The aim is to keep this as low as possible.


Final thoughts

To sum up, effective e-commerce fulfillment services encompass not only operational aspects but also strategic tools that can propel online business success. By devoting resources to building a robust logistics foundation, companies increase their chances of achieving sustainable growth.

Remember, a journey of a thousand miles begins with a single step, so start building a solid logistics foundation today.

If you are looking for a reliable logistics partner to help you streamline your e-fulfillment operations, we would be more than happy to assist you. At Frisbo, we're integrating with all major e-commerce platforms and marketplaces, giving you access to the largest fulfillment network in Europe. 

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